Jesse Gabriel Case Study

In 2018, a State Assembly seat representing portions of Los Angeles' San Fernando Valley became vacant and a special election was called. In a highly unusual situation, the special general election would occur simultaneously to the regular primary, and Gabriel would have to be on the ballot three times in 9 weeks. At the time, numerous high-profile candidates were rumored as possible contenders for the seat. Jesse Gabriel was a first-time candidate with no name ID but an amazing story, and we were able to collectively build such a large coalition of support that almost every major candidate chose to not run. Gabriel trounced the field, and ultimately prevailed in all three elections in just a 9 week span, and showed himself to be such an impactful candidate that he was named to the Assembly leadership almost instantly after he took office.

Television and Digital Media

Direct Mail

J&Z_logo.jpg